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The Idea behind
Hi! I am Alina and this place is the recognition of two passions of mine - design and shopping. Aesthetic insight is an inspiration. Here you can find shopping guides, gift ideas, weekly favorites and some stories about my home, lifestyle and wardrobe.
Creating functional and beautiful objects is an art. It doesn’t really matter what am I looking at: pair of shoes, a toy or a table, or a humidifier with nightlight feature - I want to see the Idea behind it. If that idea is an elegant mix of thoughtful design, simplicity and quality - I am sold! And I would like to think, that what I have to share is both helpful and eye-pleasing for those looking for aesthetic insight.


"Some things are rare and you can't find them, other are so common that you just can’t get hold of them"